Two straight plans, priced by talk-time and SMS. Most one or two-person trades run on the 300-minute plan and never touch overage. Bigger crews — we'll build a custom plan that fits.
Solo operators and side-hustles. Light call volume, mostly bookings.
Busy single-vans and 2-3 person crews. Where most trade businesses land.
Multi-vehicle fleets, multi-trade outfits, franchise networks. Built for you.
We're building Lead-Flo with the trades who help shape it. Foundation customers get the full setup waived — forever — in exchange for honest feedback and being our first case studies.
You keep the price you signed up at. You keep the foundation discount on setup if you ever upgrade or expand. That's the deal.
Once we hit 20 foundation customers, the offer closes and setup returns to $1,000. No "limited time" timer trickery — when it's gone, it's gone.
We won't drop calls or hold back SMS. If you go over your monthly minutes or SMS, additional minutes come in 50-minute bundles — and each bundle includes 50 extra SMS.
One short call to understand your trade, your customers, and what gets booked. We handle every bit of the technical setup.
Every plan runs the same Lead-Flo unit. Pricing changes with your call volume — features don't. Here's what every operator gets, regardless of plan.
| Feature | Starter $240 |
Operator $350 |
Custom talk to us |
|---|---|---|---|
| 24/7 call answering NZ & AU accents · <2s pickup | ✓ | ✓ | ✓ |
| Real-time job booking ServiceM8 · simPRO · AroFlo · Fergus · Google Calendar | ✓ | ✓ | ✓ |
| SMS confirmations Customer + operator · within 10s of booking | ✓ | ✓ | ✓ |
| Call recordings Searchable · 30-day retention | ✓ | ✓ | 90-day |
| Monthly minutes included Overage @ $75/50min bundle | 200 | 300 | 500+ |
| Monthly SMS included Bundled with minute top-ups · 1 SMS per minute purchased | 200 | 300 | 500+ |
| Per-minute rate Within plan | $1.20 | $1.17 | Volume |
| Weekly revenue report Mondays · jobs booked, calls answered, missed avoided | ✓ | ✓ | ✓ |
| Quarterly tune-up call Script + integration adjustments | — | ✓ | ✓ |
| Support response time Email · NZ business hours | 1 day | Same day | Dedicated |
| Multi-line / team routing Route by job type, postcode, technician | — | — | ✓ |
| Setup fee Foundation customers — first 20 only | $0 | $0 | $0 |
Minutes: call time, end to end. From the moment Lead-Flo picks up to the moment the call ends. A 4-minute call counts as 4 minutes; a 30-second call counts as 30 seconds. Voicemail and dropped calls don't count. Spam and silent callers get filtered out automatically — they don't burn your minutes.
SMS: each text message sent counts as 1 SMS. A typical booking sends 2 — confirmation to the customer, summary to the operator. If a message is over 160 characters it'll split into 2 SMS, but our message templates are tuned to fit in one.
Most one-van operators run on 200-300 minutes a month. The average booking call is 90 seconds to 3 minutes. 200 minutes ≈ 60-100 calls. 300 minutes ≈ 100-150 calls.
If you're not sure which plan you fit, start on Operator (300 min) for the first month. We'll review your actual usage on the Foundation tune-up call and right-size you if Starter would do.
We never drop your calls or hold back confirmation texts. If you exceed your monthly allowance, additional capacity comes in combined 50-minute + 50-SMS bundles at $75 each.
One top-up gets you both — no juggling separate SMS packs. You can top up manually or set it to auto-top-up. If you're consistently over, we'll suggest moving to Operator or Custom — and credit any unused bundle minutes.
You're one of the first 20 trade businesses live on Lead-Flo. In exchange for being a real-world test bed and giving us honest feedback, you get:
→ Setup fee waived ($1,000 saved upfront)
→ Permanent foundation pricing — your monthly rate is locked. We may raise prices for new customers, but yours doesn't move.
→ Direct line to the founder — Glenn personally handles your account for at least the first 6 months.
→ Quarterly product input call — your needs shape the roadmap.
In return, we'd love a quote we can use, and the occasional reference call when other trades ask "is this real?"
No. Month-to-month. Cancel any time with 30 days' notice — that's it.
We're not chasing you with retention emails or "are you sure?" pop-ups. If Lead-Flo isn't paying for itself within 60 days, we want you to leave and tell us why.
It escalates. If a caller wants something Lead-Flo isn't trained for — a complex quote, an emergency outside your service area, a complaint — it takes a message and texts you the summary. You decide whether to call back or not.
Edge cases are part of the Foundation tune-up. We monitor what's getting escalated and tighten the script every quarter so it handles more over time.
Yes. Most operators set up call forwarding from their existing number to Lead-Flo, so callers dial the same number they always have. No porting required, no number changes for your customers.
If you'd rather Lead-Flo have a dedicated number (so you can use the original for outgoing calls), we can set that up too.
If it has a public API, we can usually build the integration. Email Glenn — most custom integrations take 1-2 weeks.
If your system has no API (Tradify, for example), Lead-Flo falls back to writing bookings to a shared Google Sheet that mirrors your job structure. Not as clean as direct integration, but it works.
NZD ex GST. AU customers are billed in AUD at the equivalent rate at signup, locked in 12 months. Custom-plan customers can choose either.
Honest answer: we're betting on retention. The trades who get value from Lead-Flo stay for years. The setup fee is a barrier-to-entry tax that doesn't make sense when we're trying to prove the product to the first 20 customers.
After Foundation closes, the $1,000 setup is back. By then we'll have case studies, references, and enough data that new customers don't need the discount to take the leap.